Cookie Policy

Introduction

This Cookie Policy explains how Happy Motor Finance Ltd ("we", "us", "our") uses cookies and similar tracking technologies when you visit our website at happymotorfinance.co.uk. It explains what these technologies are, why we use them, and your rights to control our use of them.

By continuing to use our website, you consent to our use of cookies in accordance with this policy. You can change your cookie preferences at any time using the cookie consent tool on our website or by adjusting your browser settings.

What Are Cookies?

Cookies are small text files that are placed on your computer, tablet, or mobile device when you visit a website. They are widely used to make websites work more efficiently, to provide a better user experience, and to provide reporting information to the website owners.

Cookies set by the website owner (in this case, Happy Motor Finance Ltd) are called "first-party cookies". Cookies set by parties other than the website owner are called "third-party cookies". Third-party cookies enable third-party features or functionality to be provided on or through the website, such as analytics, advertising, and social media features.

Why We Use Cookies

We use cookies for the following purposes:

• Essential functionality: To enable core website features such as page navigation, secure access, and form submissions.
• Performance and analytics: To understand how visitors interact with our website so we can improve it.
• Functionality: To remember your preferences and settings to provide a personalised experience.
• Advertising and targeting: To deliver relevant advertisements and measure the effectiveness of our marketing campaigns.

Types of Cookies We Use

Strictly Necessary Cookies

These cookies are essential for the website to function properly. They enable basic features such as page navigation, access to secure areas, and form functionality. The website cannot function properly without these cookies, and they cannot be switched off in our systems.

Cookie Name	Purpose	Duration
cookie_consent	Stores your cookie consent preferences	1 year
session_id	Maintains your session while browsing the site	Session
csrf_token	Protects against cross-site request forgery attacks	Session

Performance and Analytics Cookies

These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. They help us improve the way our website works and measure the effectiveness of our content.

Cookie Name	Provider	Purpose	Duration
_ga	Google Analytics	Distinguishes unique users by assigning a randomly generated number	2 years
_ga_*	Google Analytics	Used to persist session state	2 years
_gid	Google Analytics	Distinguishes unique users	24 hours
_gat	Google Analytics	Used to throttle the request rate	1 minute

Functionality Cookies

These cookies allow our website to remember choices you make (such as your preferred language or region) and provide enhanced, more personalised features. They may be set by us or by third-party providers whose services we have added to our pages.

Cookie Name	Purpose	Duration
calculator_prefs	Stores your finance calculator preferences	30 days
theme_preference	Remembers your display preferences	1 year

Advertising and Targeting Cookies

These cookies are used to deliver advertisements that are relevant to you and your interests. They are also used to limit the number of times you see an advertisement and to help measure the effectiveness of advertising campaigns. They are placed by advertising networks with our permission.

Cookie Name	Provider	Purpose	Duration
_fbp	Facebook (Meta)	Used to deliver, measure, and improve the relevance of ads	3 months
_gcl_au	Google Ads	Used to store and track conversions	3 months
_ttp	TikTok	Used to measure and improve the performance of advertising campaigns	13 months

Similar Technologies

In addition to cookies, we may use similar tracking technologies on our website:

• Web beacons (pixel tags): Small graphic images embedded in web pages or emails that track whether you have opened an email or visited a page.
• Local storage: Technology that allows a website to store information locally on your device, similar to cookies but with a larger storage capacity.
• Session storage: Similar to local storage but the data is cleared when the browser session ends.

How to Manage Cookies

Cookie Consent Tool

When you first visit our website, you will see a cookie banner that allows you to accept or reject non-essential cookies. You can change your preferences at any time by clicking the "Cookie Settings" link in the footer of our website.

Browser Settings

Most web browsers allow you to control cookies through their settings. You can usually find these settings in the "Options" or "Preferences" menu of your browser. The following links may help you understand how to manage cookies in your browser:

• Google Chrome
• Mozilla Firefox
• Apple Safari
• Microsoft Edge

Please note that if you disable or refuse cookies, some parts of our website may become inaccessible or not function properly.

Opting Out of Analytics

You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on.

Opting Out of Targeted Advertising

You can opt out of targeted advertising by visiting:

• Digital Advertising Alliance (DAA)
• European Interactive Digital Advertising Alliance (EDAA)

Do Not Track Signals

Some browsers include a "Do Not Track" (DNT) feature that signals to websites that you do not want to be tracked. There is currently no universally accepted standard for how to respond to DNT signals. We will update this policy if and when a standard is established.

Changes to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in the cookies we use or for other operational, legal, or regulatory reasons. We encourage you to review this page periodically to stay informed about our use of cookies.

Contact Us

If you have any questions about our use of cookies or this Cookie Policy, please contact us:

• Email: info@happymotorfinance.co.uk
• Website: happymotorfinance.co.uk

For more information about how we handle your personal data, please see our Privacy Policy.